-Customer industry/scale-

Manufacturing industry (small and medium enterprises)

-Customer needs/issues-

• Considering overseas expansion, but lacking local information and personal connections
• Utilizing official support for overseas business expansion

-Support contents-

• Arrangement for site visits and accompanying support for building relationships with local government officials
• Formulation of implementation plans for local market research, seminars, demonstrations, etc.
• Applying for the overseas business expansion support scheme by a governmental agency

-Support period-

About 10 months

-Support results-

• Adopted by the overseas business expansion support scheme
• Field surveys and demonstration activities have been implemented under the support of MSC Partners Inc.

Report

Unfortunately, while each country’s economy and society develops, social support for vulnerable groups, such as persons with disabilities and the elderly, tends to be left behind in many countries.

While efforts are underway at the government level around the world, such as international treaties led by the United Nations, in reality the widespread use of products that support the elderly and the disabled is insufficient. Elderly care products that are common in Japan, which is facing the issue of aging, are not necessarily introduced overseas.

In addition to the widespread understanding of the product itself, it is important that it will be offered at an affordable price range that many people can purchase in the future. We supported the development of action plans for overseas expansion, including market research and PR activity plans necessary to achieve above goals.