-Customer industry/scale-

Construction (SMEs)

-Customer needs/issues-

• Wants to expand your business overseas, but do not know how to determine which countries are best suited for your company
• Wants to obtain basic information on business practices, legal systems, building standards, etc. in promising countries
• Wants to disseminate information about their business to potential overseas partners and prospective customers

-Support contents-

• Clarification of the content and direction of overseas business development through management consulting
• Grasping and comparative evaluation of key indicators of candidate countries (15 countries) for overseas expansion that are suitable for the company’s business
• Gathering information on business practices, legal systems, building standards, etc. in 3 promising countries that have been narrowed down
• Preparation of introductory materials to promote the company’s business overseas

-Support period-

About 2 months

-Support results-

• Selecting promising countries (3) for overseas expansion that are suitable for your company based on social and economic indicators and market trends, etc.
• Gathering information on the construction market and potential local partners in the promising countries, and complete preparations for making individual contacts
• Completion of materials to promote the company’s business to potential overseas local partners

Report

Currently, Japan’s population is on a downward trend, and this trend is expected to continue over the medium to long term. Under these circumstances, as the domestic market in industries such as construction, where the number of populations is highly related to the size of the market, matures and declines, there is a movement toward overseas expansion as a new market where companies can utilize the knowledge and achievements they have accumulated to date.

On the other hand, the business model for the construction sector, which requires the completion of deliverables such as buildings and roads on site, is very different from that of simple transactions of goods and services and is extremely complex. In addition to the wide range of information to be collected and analyzed during the business concept study phase, there are also many possible patterns of how the company’s strengths can be utilized in overseas markets.

In this project, we supported a client company that was expanding overseas for the first time by providing consulting services to clarify the content and direction of its overseas business, narrowing down promising countries step by step based on evidence, gathering information related to the construction market in particularly promising countries, and preparing business introduction materials for potential overseas partners. We have also supported in the preparation of business introduction materials for potential overseas partners. We plan to continue providing support in the form of multilingual materials, contacting local companies, and conducting online interviews.