-Customer industry/scale-

Manufacturing and service industry (SMEs)

-Customer needs/issues-

• Wants to promote their products in target countries
• Wants to plan business development in cooperation with local governments and companies
• Wants to take advantage of public overseas expansion support programs

-Support contents-

• Planning business models based on industry-academia-government collaboration, including Japanese companies and local public institutions
• Liaison with embassies and government officials in target countries
• Implementation plans for local market research and PR activities, training activities in Japan, etc.
• Utilization of public overseas development support systems

-Support period-

About 12 months

-Support results-

• Drafting a business model and business plan to be deployed in the target country
• Promoting product understanding and strengthen collaborative relationships with embassies and government officials in target countries

Report

Good health is the foundation of happiness shared by people all over the world. In Japan, there is a health insurance system that covers all citizens, and many people benefit from it. However, with the aging of the population, the cost of medical care is increasing as a percentage of the national budget, posing a serious financial challenge to the nation. Under these circumstances, preventive efforts to prevent people from getting sick in the first place are attracting attention and are expected not only to improve people’s health but also to contribute to the reduction of future medical costs.

In this project, we provided wide-ranging support for the study of business models based on industry-academia-government collaboration with local public institutions, etc., which is necessary for developing a home medical device business in the target country, drafting of business plans, utilization of support systems such as market surveys, and coordination with embassies and government agencies.